Why Do I Need a Website?
Reason #1 – Online Flyer
Companies spend millions creating flyers, brochures, business cards and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
Reason #2 – Business Value
It’s not easy to get a business loan, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.
Reason #3 – More Customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
Reason #4 – Influence
By having a website potentially thousands of people are going to see it.
Reason #5 – To Show-Off
By having a website you can show off what you do and take pride in your work.
Reason #6 – Helps with Business Goals
When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
Reason #7 – Do Business Your Own Way
You don’t need permission from your boss or company lawyer.
Reason #8 – 24 hours per Day
Your website runs 24/7 without any supervision. You can always be there for your customers.
Reason #9 – Communication with Customers
By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
Reason #10 – Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
Reason #11 – Customer Support
You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website.
Reason #12 – firstname.lastname@example.org
I know there are other ways to do this, but by having a website you can have your own email email@example.com. It is more professional and easier to remember. I know you love your firstname.lastname@example.org , but it doesn’t really resonate with customers.
Reason #13 – Press Releases
I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website.
Reason #14 – Gives You a Voice
It gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.
Reason #15 – Beat the big guys
By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.
Reason #16 – Instant credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals
So… why do I need a website?
Can you think of a couple of reasons why you shouldn’t?