When it comes to a domain name, less is better. Shorter domain names are easier to recall and to type, that means users are more likely to find you. It’s also easier to stand out. It’s a practice not to exceed 2-3 words.
You want people to remember your domain name and type it correctly. Complicated or uncommon words may be hard to remember and spell correctly.
Relevant words help users find you in a search and recognize what you do at a glance. Keywords can include what you do or offer (like “web design” or “cleaning”), or even your location. Including your location (like “Miami”) in your domain name might also help you target local customers and users.
4- Brand name
Your domain name should reflect your brand. Brands can take time to develop, and including your unique brand name in your domain can help you stand out, gain recognition, and increase visits to your website. When creating your brand name and domain name, just be sure not to use any existing brand names or trademarks.
5- Website name
Your domain name should be the same as your brand name. You don’t want to confuse people who type in your domain name and get to a website with a different name.