In 2019, improve customer engagement through an amazing web design strategy.
No matter what industry you’re in, design is essential to your success. Whether it’s physical product design, website design or the design of your various marketing assets, every business leader needs to pay attention to the visual aesthetics of their brand.
Good design matters because the way you present your company and its offerings, both online and in person, creates a lasting impression on customers. If you want to wow your audience and increase engagement, it’s important to understand the latest design trends.
Here’s how six entrepreneurs plan to implement modern design strategies into their businesses this year.
It is very hard to make a website stand out from the crowd. Using more motion design and interactive design will be good idea in 2019 to call more attention of the customers.
Minimalism has been the favored aesthetic of many designers and brands in recent years.
Taking far-reaching concepts and boiling them down into simplified but creative images is going to be a strong trend. There are a lot of these types of websites appear at the tail end of 2018 and surely it will continue into 2019.
Micro-Interactions for Engagement
You should be on the lookout for design that incorporates and enables micro-interactions. Micro-interactions are small moments where the user and the design interact, such as a typing indicator in a chat box.
If you’re wondering what types of design elements really appeal to consumers, turn to neuroscientific research. Much research has been done around the most effective ways to optimize websites.
You can increase conversions and persuasiveness by tailoring design to speak directly to primal parts of the brain. It is fantastically effective, backed by research and can supercharge your business and website. Search ‘neuromarketing‘ and you’ll find plenty of resources to get you started.
Augmented Reality for E-Commerce
Augmented reality (AR) has begun to make an impact on many industries, including e-commerce.
Rather than being a marketing gimmick, expect AR to become an integral part of the shopper’s online experience and give them a feel of the products.
Optimized Mobile Design
Optimized mobile design is by no means a new trend, many websites still treat their mobile pages as a simplified, condensed version of their desktop sites. Specifically, use navigation that is ‘thumb friendly,’ I avoid making users type unless necessary and use Google’s mobile-friendly test.